Evaluation Activity; Four
According to the criteria from the BBFC our media product has been given the age certificate '15'. Our target audience for this film is both male and female, however predominiately male, aged 15-25 who fall into the socio-economic groups; C1, C2, D and E.
Our typical viewer would probably be a college or university student. They would shop in large shopping malls such as Blue Water and Lakeside and specifically shops like HMV, TopShop/Man, New Look, Miss Selfridge, Blue Inc, Cecil Gee, JD Sports and online stores like ASOS. These are mostly high street stores who are marketing to a similar target audience. They would enjoy popular finctional TV programmes such as Skins, Gossip Girl, Prison Break, The Simpson, Friends, Family Guy. They would listen to mostly popular mainstream music such as RnB, HipHop, Pop and Grime.
Our film was created with the target audience in mind. We knew that those of an older generation would not want to watch a film based on young people in a college. Much the same as the younger generation would not want to watch a film based on an old fashion storyline. The younger generation can relate to the characters with in the film and may find some similarities between their own life style or someone elses with in the film.